GuidiLAB: the laboratory that is there but cannot be seen
Where do the ideas come from?
Where do the solutions to problems come from?
Where does the analysis, study and research take place?
It all happens in the LAB. The GuidiLAB.
The Guidi LAB has no physical space, at least not in the traditional sense.
But it is the people, experiences, skills, technologies and machinery that make up the Guidi LAB.
Guidi, of course, has many technical experts, dedicated spaces and systems for the design of new products and the evolution of those already in the catalog.
This is the heart of the LAB. Designs, prototypes, first trials and tests are often carried out here.
But the LAB also relies on other places, other knowledge, other resources: these are Guidi’s collaborators, suppliers, and experts with whom the company interacts and who make their skills and additional technologies available to achieve the perfect result.
Design studios, research centers, universities and consultants are an integral part of GuidiLAB, with whom they work side by side, often for many years, sharing its values and its rigorous and concrete approach.
Guidi-branded materials, parts and solutions are the product of many minds but directed toward a single goal: customer satisfaction.
