Chris Gilmour’s sculpture, Motorboat, will be presented at the Palazzo Ducale in Genoa along with a new series of Jill Mathis’s photographs focusing on the manual skill that is still so important in industry today.
Images credit: Jill Mathis
This project shows the industrial process by which the raw materials are transformed into the final product.
The object of this project was not simply self-celebratory, but it also aimed at uncovering a different perspective on our industrial work.
This experience has also opened new perspective on the possibilities created by the synergy between art and business. New modes of consumption, which are focused on a experiential culture, can create a strong association with brands through sensory response.