Industria -3-

Marco Lodola’s sculpture, Surfin’ bird, will be presented at the Galata Museo del Mare in Genoa along with a new series of Jill Mathis’s photographs (Industria collection).

Images credit: Jill Mathis

This project shows the industrial process by which the raw materials are transformed into the final product.

The object of this project was not simply self-celebratory, but it also aimed at uncovering a different perspective on our industrial work.

This experience has also opened new perspective on the possibilities created by the synergy between art and business. New modes of consumption, which are focused on a experiential culture, can create a strong association with brands through sensory response.