Marco Lodola was born in Dorno (Pavia). He attended the Academies of Fine Arts of Florence and Milan, and presented a thesis about les Fauves. Matisse and the rest of the group would go on to be a source of inspiration for his work, along with Fortunato Depero and Fra Angelico.
In the early 1980s, he founded the New Futurism movement with a group of fellow artists. Luciano Inga Pin’s gallery in Milan served as the hub for their activities and the critic Renato Barilli was their main theorist.
Since 1983, Lodola has exhibited his works in big Italian and European cities such as Rome, Milan, Florence, Bologna, Lyon, Vienna, Madrid, Barcelona, Paris and Amsterdam.
He has taken part in exhibitions and projects for important companies such as Swatch, Coca-Cola, the Ferrari winery, Titan, Grafoplast, Harley-Davidson, Ducati, Riva, Illy (as part of its range of designer cups), Francis – Francis, Dash, Carlsberg, Nonino, Valentino, Coveri, Fabbri, I Mirabili, Shenker, Seat, Lauretana, Gierre Milano and Gallo.
In 1994, the government of the People’s Republic of China invited him to exhibit his works in the former archives of the Imperial City in Beijing. In 1996, he began working in the United States, in Boca Raton, Miami and New York. He took part in the 12th Rome Quadrennial and the 6th Monte Carlo Sculpture Biennial. He has worked with a number of contemporary writers, including Aldo Busi, Claudio Apone, Marco Lodoli, Giuseppe Pulina, Tiziano Scarpa and Giuseppe Cederna, as well as musicians such as 883 (with Max Pezzali), Timoria, Jovanotti, Andy (Bluvertigo), Syria, Nick the Nightfly, Steve Vai,Ron and Gianluca Grignani.
In the summer of 1998, Saatchi & Saatchi asked him to illustrate the posters in Rome’s Piazza del Popolo for Puccini’s opera Tosca.
Lodola has always had a passion for dance. In 2000, the Teatro Massimo in Palermo asked him to make four illuminated towers entitled “Gli avidi lumi” (“The avid lamps”). They were six metres tall and showed significant episodes from the nine productions on the bill. Sergio Pappalettera made a documentary for the occasion. The sculptures will continue to be placed in big city squares and they have already appeared in Monte Carlo, Riccione, Faenza, Bologna, Paestum, the Visconti Castle in Pavia, Sao Paulo (Brazil) and La Versiliana. Lodola created the prizes given to the winners of the 2001 Nonino Literary Award.
In 2001, he was made responsible for the image of Venice Carnival. To mark the occasion, the Bevilacqua La Masa Foundation organized an exhibition entitled “Futurism in Venice” that contained works by Lodola and Fortunato Depero.
In June 2002, he created the light sculpture “A tutta birra”, which was dedicated to the great entrepreneur Venceslao Menazzi Moretti. It was put in a new park in Udine on the former site of the first brewery to make the famous Moretti beer.
In 2003, he produced the “Venerea” light sculpture as part of the “Venere svelata” (“Venus unveiled”) exhibition by Umberto Eco at the Centre for Fine Arts in Brussels, where he also created an installation for the front of the building. In the same year, he produced the “Controluce” (“Backlight”) exhibition in Palazzo del Turismo in Riccione. In 2004, it was transferred to Sao Paulo (Museu Brasileiro da Escultura Marilisa Rathsam), Rio de Janeiro (Museu de Arte Moderna), Mexico City (Polyforum Siqueiros) and the Guadalajara Regional Museum.
In 2005, he created a poster for the Turin Winter Olympics, a collection of furniture for Mirabili, the pink jersey for the 88th Giro d’Italia, the logo for Renzo Arbore’s Italian television programme “Speciale per voi…” (“Special for you…”) and the new image for Red Ronnie’s Italian television programme “Roxy Bar”.
In 2006, another light sculpture by Lodola appeared at Mexico City international airport. For Christmas the same year, the artist produced a sculpture for Piazza di Spagna in Rome. He also created the image for the centenary of Gandhi’s pacifist movement.
In 2007, he created a logo for the 50th anniversary of ARCI (the Italian Recreational and Cultural Association), the image of the 70th Maggio Fiorentino festival, a logo for Volkswagen’s “Miti della Musica” (“Musical Legends”) scheme, the images for the 100th anniversary of Fiat Avio and the 110th anniversary of Juventus football club, and the new brand for Air One. He also designed the set for the Italian television programme “Modeland”.
In 2008, he decorated the front of the Ariston Theatre and the Casino for the 58th Sanremo Festival and designed the set for the film “This night is still ours” starring Nicolas Vaporidis. He made an illuminated canoe for the Canoe Sprint European Championships in Milan and a “Festivalbus” complete with decorations for the Stav bus company. In October, he produced an illuminated installation on the façade of Palazzo Penna in Perugia for the “Infinita Città” (“Infinite City”) exhibition curated by Luca Beatrice, while in Piazza del Duomo in Milan he created 25 sculptures of musical legends for Rock ’n’ Music Planet, the first rock museum in Europe.
Some of his works were also used in the set of the film “Backward” by Max Leonida. He contributed to the 53rd Venice Biennale in 2009 with the “Balletto Plastico” (“Plastic Ballet”) installation dedicated to Futurist Theatre. He produced the FIAT LUX light sculpture for the Mirafiori Motor Village in Turin. He designed the sets for several episodes of The X Factor and the films “Ti presento un amico” (directed by Carlo Vanzina and starring Raul Bova) and “Maschi contro Femmine” (directed by Fausto Brizzi). He revamped the logo for the Mont Blanc Tunnel. In 2010, he created the image for the Umbria Jazz Festival poster, took part in the Shanghai World Expo and produced an iconic sculpture for the Hilton Hotels group. In 2011, he worked with Citroen on an installation in the centre of Milan entitled “Citroen Full Electric”, made a selection of sculptures to mark the 25th anniversary of the Giuliano Fujiwara fashion house and designed the fashion show set for the Autumn/Winter 2012 men’s collection by Vivienne Westwood. He produced the work “Madre Natura” (“Mother Nature”) for Dash in association with UNICEF, for an anti-tetanus campaign. He took part in the 54th Venice Biennale with an installation curated by Vittorio Sgarbi. It was entitled “Cà Lodola” (“Chez Lodola”) and it appeared in the G. Franchetti Gallery in the Cà d’Oro.
In 2012, he presented an exhibition on the Italian Renaissance curated by Luca Beatrice in Palazzo Medici Riccardi in Florence. He took part in exhibitions with the New Futurism group in the Depero Museum in Rovereto and in Spazio Oberdan in Milan.
He worked with Sanrio/Hello Kitty on a charity project for the Italian NGO Emergency.
His other work included television set designs for Metropolis on the Comedy Central channel and The Apprentice with Flavio Briatore.
He exhibited works at the Bel-Air Fine Art Gallery in Geneva and the Amstel Gallery in London.
He designed the stage sets for Enzo Iacchetti’s show “Chiedo Scusa al Signor Gaber”.
In September 2013, his sculpture “Red Dragon” was unveiled at the Park Museum International Outdoor Sculpture Centre in Portofino.
In October 2013, he produced the illuminated sculpture “Pegaso” for Class Horse TV. He created the sculpture “Excalibur” for the 2013-2014 series of The X Factor.
In early 2014, he worked with Gianluca Grignani and Ron on their latest album covers.
In April 2014, he exhibited his works in Moscow for Harmont & Blaine, under the exceptional patronage of Sophia Loren.
In June 2014, he opened solo exhibitions in the Evita Perón Museum in Buenos Aires and the São Paulo Football Museum to celebrate the FIFA World Cup in Brazil.
* Surfin’ bird – perspex, LEDs and adhesive films cm 350 x 225 x 35 – 2014