Mets 2018

Guidi at the Mets, teaming Products durability with Art.

In Amsterdam, we have presented a new non-stick valve, in a setting where sustainability shares the stage with striking images.

Our first took part in the Mets back in 1990: 28 years later we continue to showcase our products at the world’s most important trade fair for nautical accessories, where it always has a key role to play.

This edition of the traditional Marine Equipment Trade Show coincides with our 50th anniversary.

The stand, in its usual location in the Italian pavilion (Europa Hall, 01.761), features a smooth blend of products and artworks, in perfect Guidi style, offering international operators an immediate, exhaustive picture of the company’s approach and philosophy.

Art, environment, society, sport and products are the five founding pillars of our corporate culture; we have placed sustainability at the centre of our development plans for some time now.

Speaking of products, the core feature of the Dutch trade fair, closely focused on B2B, we have chosen the Mets for the launch of a new non-stick valve (art. 2270), a step up from the Alex model (art. 2260), the most recent patent to be obtained, in 2013.

Among our hallmark features is undoubtedly the company’s impressive reliability, a value that in our 50 years in business has made us one of the Italian nautical brands that commands the greatest respect.

When designing our products, we take care to ensure their life cycle is increasingly sustainable. Each product is extremely durable, with excellent quality and function guaranteed, and maintains the physical and mechanical characteristics of the materials it is made of. Products require very little ordinary maintenance while in use. Because of how simple it is to separate the component parts at the disassembly stage, the life span of the materials can be extended beyond the duration of the individual components. At the end of their useful life, thanks to processes that allow for the creation of secondary raw materials, all the products are almost completely recyclable.

Research is being carried out in the company into the life cycle of the products, with a view to identifying any critical phases or problems connected with the environment. The data that emerge from these analyses will be used to make further pertinent improvements, from the design stage through to sale.

Linking up with the question of duration and the passing of time, on display at the stand set up at the Mets are works from the photographic project Vanitas. Il tempo, il silenzio e l’effimero by the artist Enrica Pastore.

Vanitas… this is the name given to still life paintings that, with refinement and thin symbols, allude to the theme of the caducity of life, to the ephemeral condition of existence, to the passage of time and to the temporariness of earthly goods. This type of painting emerged in the Dutch Golden Age, which encompasses most of the 17th century.

Enrica Pastore

The Guidi collection, formed by a significant number of works by Italian and international artists, includes all 23 images that make up the Vanitas project, which are also collected in a book that can be consulted at the Rijksmuseum Research Library di Amsterdam, forming a sort of virtual bridge between Italy and the Dutch capital that hosts the Mets.

As regards business performance, in the first nine months of 2018, we have recorded a rise of over 5% in turnover compared to the same period of last year.

Things are going well on markets outside Europe. Italy still accounts for about half of our turnover, which is a comforting signal, indicating that the upturn evident for a few years now is continuing.

Bruno Guidi.

We have also just completed the vertical warehouse project, which has involved a complete overhaul of in-factory logistics, and is continuing to pursue a policy of investment in Research & Development, also in partnership with other accessory manufacturers, with the aim of expanding and improving our product catalogue.

Our history in brief
  • 1968 – Bruno Guidi founded the company in Valsesia and began producing fittings for other companies
  • From 1970 – Entrance into the nautical market, with the production of oil change pumps, water intakes and thru-hulls
  • 1978 – Production of the first water intakes
  • 1982 – We obtained our first five patents for strainers, and took part for the first time in the Genoa International Boat Show
  • 1988 – Extension of the range of products for the nautical industry, presented at trade fairs in the sector all over the world
  • 1989 – Move from an artisan business to a limited liability company
  • 1990 – Took part for the first time in the Mets in Amsterdam
  • 1991 – Move from Borgosesia (Vercelli) to the current premises in Grignasco (Novara)
  • 1995 – Three more patents, for water intakes
  • 1996 – Obtained ISO 9001 quality certification
  • 1998 – New investments in machinery and research. Obtained ISO 14001 quality certification
  • 2004 – New patents, for two valves
  • 2007 – More patents, for two valves
  • 2008 – Start of the company’s role as a modern-day patron of the arts, involving collaborations with a number of artists from Italy and worldwide: #Guidi4art is born
  • 2013 – Patent for the non-stick valve, bringing the total number of patents to 13
  • 2016/2017 – Arrival of new machinery for production and development of collaborations with other accessory manufacturers
  • 2018 – Consolidation of the international presence and investments in research and design: creation of the vertical warehouse. Development of #Guidi4all our company’s overall sustainable development plan that comprises activities and projects in the areas of production, art, sport, society and environment.
Amsterdam, RAI Centre, 13-15 novembre 2018