From Viareggio to venice: Guidi doubles up and opens out to operators and visitors
The company from the Valsesia will be present at the same time at two high-prestige events: Versilia Yachting Rendez-Vous and Venice Design.
Two splendid cities, two seas, two extraordinarily prestigious events, an abundance of partners, just one company: May is set to be an unusual month for Guidi Srl of Grignasco (Novara), the like of which may never be seen again. This explains the huge enthusiasm and commitment of a company that for a long time now has founded its approach on a love for quality and beauty.
Guidi, a market leader in the naval accessories sector, will be present, in different ways, in two prestigious events aimed at different audiences: the first edition of the Versilia Yachting Rendez-Vous (Viareggio Dock, 11-14 May), a nautical trade fair it will be attending as an exhibitor, and Venice Design (Venice, Palazzo Michiel, 13 May – 26 November), an international event in which the company will feature as sponsor of Alessandro Ciffo.
In both cases, the common denominator remains a passion for the sector, evident in the painstaking care that goes into the products, the attention to detail and the Italian craftsmanship: all elements that have always played a part in driving the growth and evolution of Guidi.
Versilia Yachting Rendez-Vous
This is the first edition of the fair organised in Viareggio by Fiera Milano, in collaboration with Nautica Italiana (the sector business association Guidi belongs to) and the Technological District for the Nautical Industry and Ports in Tuscany.
The event is based on an original formula that brings together outstanding Italian elements in a variety of areas other than the nautical industry, such as design, cuisine, art and fashion, and Guidi’s presence is also far removed from the traditional, static concept of attendance at a trade fair.
The company has also engaged other top names in the Italian nautical accessories sector, who have joined Guidi in a shared exhibition. This shared space created along with Mase Generators, Tecnoseal Srl and Veco Spa (Darsena Europa TS 57-59 / 61-63) opens out towards the quay of the port of Viareggio, where the four brands will be presenting their flagship products together.
The concept this original approach is based on is to encourage an exchange of ideas among professionals – Guidi has in fact recently developed an anti-fouling kit in collaboration with Tecnoseal – and to boost contact with visitors to the event, which include not only operators in the sector, but also simple sailing and sea aficionados.
At VYRV, Guidi will of course be displaying the bronze, brass, aluminium and nickel and chrome-plated accessories the company produces, including non-stick valves, seacocks, thru-hulls, water strainers and hydraulic fittings.
Practically coinciding with VYRV, but on the Adriatic, a spectacular event is set to open, in which Guidi will once again have a key role to play. May 11 and 12 will be devoted to the preview of “Venice Design”, set to open its doors to the public on 13 May and run until 26 November, in the European Cultural Centre, housed in the splendid setting of Palazzo Michiel on the Grand Canal in Venice.
Linked to the Biennale, Venice Design is organised by GlobalArtAffairs Foundation, a Dutch non-profit body, and brings together around fifty “creators”, with different professional and artistic careers, from over twenty different countries. This year, the theme the artists were asked to develop was the use of space, to show the impact design has on our lives.
This selected group of international designers includes Alessandro Ciffo, a multi-talented artist from Biella who specialises in the medium of silicone and who has been working with Guidi for years now: the latest example is his silicone “sail”, displayed on the company’s stand at the METS in Amsterdam last November.
At Palazzo Michiel, Ciffo – with the support of Guidi – will be displaying works from the Murano 5.0 collection, including amphorae and other splendid silicone objects inspired by the renowned glass craftsmen of the lagoon. The effect created by the large (1.50 – 2.20 metres high) transparent amphorae placed in the historical Venetian palace is incredibly striking, creating a virtual bridge linking tradition with innovation, an impressive blend of history, art, materials and research.
Business and… birthday
The two events in Viareggio and Venice come at an extremely busy time for Guidi, which has made a positive start to the year as regards orders.
“We are satisfied with what we’re doing, in terms both of industrial development and the positioning of our brand, now a consolidated presence at the upper end of the market, also thanks to the events organised, in particular in the world of art”, said Bruno Guidi.
“In 2018, we’ll be celebrating 50 years in business, and we’d like to do so by continuing down the same road, supporting our quality production with innovative forms of communication”, concluded the company’s founder.